Rob Carr to me: "The TV Series is 3 part documentary on cycling in Dublin. The main premise of the series will be to look at how a cycling culture can be developed in Dublin and what that might look like. To that end, one programme will be a kind of travelogue where we go on a journey from Dublin to Amsterdam via London by bike, ferry and train. We will follow Ciaran Fallon (the new Cycling Officer at Dublin City Council) on his journey as he meets various people involved in the cycling cultures of London and Amsterdam to see what is happening from a cycling perspective in those cities and what Dublin can learn from them. We are of course hoping you will be one of these peopleâ€¦
From DCTV: "As Dublin has grown wealthier we have become carcooned basing our personal and city transport system on the carâ€ said director Barra Hamilton. â€œWe know this isnâ€™t working â€“ but what is the alternative and how do we get there? Thatâ€™s the question we set out to answer with this documentary. We spent months talking to academics and elected officials, council planners and staff, campaigners and cyclists â€“ and through the production process of TV weâ€™ve constructed a convincing case and viable plan to recast Dublin as a cyclable city.â€ â€œThe Pedal Project is an ongoing debate emerging into public view in all its complexity and variety for the first timeâ€ said co-director Rob Carr. â€œWe are inviting people to contribute to the process. From the reasons we should, and shouldnâ€™t, insist on cycling helmets to how we design our roads to create dedicated spaces for cycling while ensuring â€˜permeableâ€™ road systems with a mix of transport forms â€“ The Pedal Project offeres a tool for people to use in instigating wide ranging discussion on what we want from our city."
The end result is fabulous. The Pedal Project does indeed make the case for much needed change and does so by covering all the important angles. And I think it's safe to say that in this series Dublin is interchangeable for many other cities around the world. Go watch and after you finish, don't hesitate to see the other parts: One Less Car & Two Wheeled City (those are external video links, but you can instead navigate to those parts inside the embedded player). Oh, and just fyi, the Amsterdam part starts at 13:43, but don't skip ahead, watch it in full.