I've shown you Dutch music videos over the years that one way or the other featured bicycles. Forget those.
What I'm presenting to you is something that captures the imagination a 1000x more than depth of field shots of hot/hip girls/guys, Amsterdam city contours or hipster alley cats. It embodies where BikeNL is born and catapulted into everyday life. This is what we build all this stuff for. Without it, we are nothing.